Twenty years of it. Facilitating, engineering, VR for Walmart and Bank of America, now AI your team actually uses.
The offer
Two hours with your team. Bring your fifteen AI ideas. Leave with the four worth doing.
One client this month: a two-hour session and three follow-up calls took fifteen ideas down to four committed projects. Their website came back in-house and the annual dev contract ended.
Email to book it. Or for a keynote, or board work.
The businesses
2025
GeneXR
My company. VR safety training for jobs that can kill you. If the job can kill you, you should practise it somewhere it can't. Also Vantaige, an app that writes the inspection report before you're back in the truck.
My studio. Software for founders who have customers but no tech team. We build to your spec and you own it. Fonefix, built here, runs repairs for every major telco in New Zealand.
The notebook, and the classroom. How we run our companies with AI, published as we go. Run sheets, scoring sheets, what broke. Learn to build it yourself, one to one or in a small group. Non-developers ship real things.
Farm kid. Drove to Auckland with a PC I'd built and my best mate. First job was a marketing role that turned out to be door knocking. At 1pm on day one they dropped me on a roadside with a map and a guy called Nick. 150 no's a night, a bell for selling half your stock and a gong for selling out. I got addicted to the gong.
It ended on my old school dean's street in Cambridge. I walked up and down for an hour, couldn't knock, and paid a taxi $250 to get home.
Told my parents I was going to study. I wasn't.
20039 years
Vodafone turned me down, so I offered to work unpaid until I hit the sales target. Hit it. Stayed nine years. Reps across the country kept ringing my mobile with technical questions, so I coded a PHP forum called "not so dumb" and ran it off a server in my bedroom. Calls halved. That's when I found out I'd rather build the thing than answer the phone.
Retail record for most customers signed in one month. Still stands.
2013$300k
RedSeed. Video training for shop floors across New Zealand and Australia, the best product I'd seen. On the southern motorway the owner told me nobody starts a business for less than $300k. She was right. I left to try anyway. Joy Business Academy as employee number two, then Skillsnacks on $50k of seed, then Waggingtail.
Skillsnacks: three-minute training videos for retail teams. Still running.
20195 cities
SkillsVR. I led the global VR business, a Meta partner selling enterprise VR training. A headset changes what people do on the job, not just what they know.
Bank of America, Walmart, Medtronic. On stage with Meta in Sydney, New York, Austin, San Francisco and Los Angeles.
20253 apps
GeneXR. My own bets now. I don't type code any more. I describe it and build it with Claude. This month that was a quoting engine for Vantaige, a te reo Māori vocab app my night class asked to copy, and a taskbar tool that shows only my Now list.
Vantaige, AudienceOut and EBS Wheelhouse, all in the App Store.
I've presented around the world and big rooms don't rattle me. I've been nervous every single night of this class. The vocab wasn't sticking, so I made a small learning app. I wrote no lines of code. Now half my classmates want it.
This week: a small language app, a new quoting engine for Vantaige, and a taskbar tool that shows only my Now list. If you can describe what you want clearly, you can make it.
CVs pasted in before a flight. A long email summarised, then a reply typed back in by hand. A 30 page strategy doc built one chat at a time. Five chats open, none of them connected. The wins weren't in the demos.
Client stories on LinkedIn. Run sheets and teardowns on X.